What Is Jira, and Why Does It Matter for Your Business?

Jira, in Plain Terms

Jira is Atlassian's project management tool, built specifically for software teams and agile workflows. Jira's integrations with tools like GitHub and GitLab let commits and pull requests link directly to Jira tickets.

What This Means for Your Business

Jira lets you define custom workflows that follow your team's actual process, not a generic one-size-fits-all template. A non-technical founder doesn't need to master the technical details of Jira, but knowing these few points helps you make more informed decisions when talking to your technical team.